Webhook
A webhook is an HTTP callback that delivers real-time data to other applications when a specific event occurs. Unlike APIs that require polling, webhooks push data instantly when triggered. Common webhook events include form submissions, payment completions, contact updates, and email opens. Webhooks enable automated workflows between different software systems without manual intervention.
Related Hivanced Feature
Developer APIRelated Terms
CRM (Customer Relationship Management)
CRM is a technology and strategy for managing a company's interactions with current and potential customers. CRM systems centralize contact information, track interactions, manage sales pipelines, and automate workflows. Modern CRMs integrate with marketing, customer service, and analytics tools to provide a 360-degree view of the customer journey.
Segmentation
Segmentation is the practice of dividing contacts, leads, or customers into groups based on shared characteristics. Common segmentation criteria include demographics, behavior, purchase history, engagement level, and geography. Effective segmentation enables personalized marketing messages, targeted campaigns, and improved conversion rates by delivering relevant content to each audience group.