Sender Reputation
Sender reputation is a score assigned by email service providers (ESPs) and internet service providers (ISPs) to an email sender based on their sending practices. It considers factors like complaint rates, bounce rates, spam trap hits, authentication, and sending volume patterns. A poor sender reputation leads to emails being filtered to spam or blocked entirely.
Related Hivanced Feature
Mailing DeliverabilityRelated Terms
Email Deliverability
Email deliverability is the ability of an email to reach the recipient's inbox rather than being filtered to spam or bounced. Factors affecting deliverability include sender reputation, authentication (SPF, DKIM, DMARC), content quality, list hygiene, and sending patterns. High deliverability is essential for effective email marketing campaigns.
Bounce Rate
Bounce rate measures the percentage of visitors who leave a website after viewing only one page, without taking any further action. A high bounce rate may indicate that landing pages are not relevant to visitor expectations, load too slowly, or have poor user experience. In email marketing, bounce rate refers to the percentage of emails that could not be delivered to recipients' inboxes.
Email Open Rate
Email open rate is the percentage of recipients who open an email campaign. It is calculated by dividing unique opens by the number of delivered emails. While open rate tracking has become less accurate due to privacy changes (like Apple Mail Privacy Protection), it remains a useful directional metric for subject line effectiveness and sender reputation.