Segmentation
Segmentation is the practice of dividing contacts, leads, or customers into groups based on shared characteristics. Common segmentation criteria include demographics, behavior, purchase history, engagement level, and geography. Effective segmentation enables personalized marketing messages, targeted campaigns, and improved conversion rates by delivering relevant content to each audience group.
Related Hivanced Feature
Mailing SegmentsRelated Terms
Lead Scoring
Lead scoring is a methodology used by sales and marketing teams to assign a numerical value to each lead based on their behavior, engagement level, and demographic fit. Higher scores indicate leads more likely to convert into customers. Scoring criteria typically include email opens, website visits, form submissions, company size, and job title. This helps sales teams prioritize outreach and focus on the most promising prospects.
Email Open Rate
Email open rate is the percentage of recipients who open an email campaign. It is calculated by dividing unique opens by the number of delivered emails. While open rate tracking has become less accurate due to privacy changes (like Apple Mail Privacy Protection), it remains a useful directional metric for subject line effectiveness and sender reputation.
Conversion Rate
Conversion rate is the percentage of visitors or leads who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100. Improving conversion rate (CRO) is often more cost-effective than increasing traffic.