Landing Page
A landing page is a standalone web page designed for a specific marketing campaign or goal. Unlike regular website pages, landing pages focus on a single call-to-action (CTA) and minimize distractions. They are used for lead generation, product launches, event registration, and paid advertising destinations. Effective landing pages match visitor intent and have clear value propositions.
Related Hivanced Feature
Website BuilderRelated Terms
Conversion Rate
Conversion rate is the percentage of visitors or leads who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100. Improving conversion rate (CRO) is often more cost-effective than increasing traffic.
A/B Testing
A/B testing (split testing) is a method of comparing two versions of a webpage, email, or other asset to determine which performs better. Traffic is split between variant A (control) and variant B (treatment), and statistical analysis determines which version produces better results. Common A/B test elements include headlines, CTAs, images, email subject lines, and page layouts.
Bounce Rate
Bounce rate measures the percentage of visitors who leave a website after viewing only one page, without taking any further action. A high bounce rate may indicate that landing pages are not relevant to visitor expectations, load too slowly, or have poor user experience. In email marketing, bounce rate refers to the percentage of emails that could not be delivered to recipients' inboxes.